It's possible, in fact, that the crisis, instead of eroding the reputational advantages of the big banks, ended up bolstering them.
Its more impressive beneficiaries – currently the Poet Laureate, Dame Carol Ann Duffy, and Dame Marina Warner – return the compliment, by lending reputational lustre to official partiality and caprice.
A spokesman for the outraged Qatari government believes the country has suffered reputational damage because of the "myth" perpetrated by the blog.
They are very good at this, after all: reputational management is part of the skill set of running a successful charity in the 21st century.
"There is a strong possibility that the note would become public posing risks to our relationship with Libya and posing serious reputational risks if the US were to become aware as was likely," the paper said.
It also means attempting to resolve current confusions, such as the aspects of the tightening of student visas that are threatening to do real financial and reputational damage to UK universities.
And though the government talks often of their benefits: how they share expertise, develop exciting curricula and give better career opportunities to teachers, the potential for reputational damage when trusts don't operate well is not to be underestimated.
"The reputational damage to any individual who does end up on the cover of [a paper] could really affect them, and the paper is showing blatant disregard for this".
On New Year's Eve he appeared to be winning his reputational battle.
And worst of all for the management is the prospect that reputational damage scuppers their expensive marketing campaigns.
In his complaint to the DPP, Turner said his page had been edited in such a way "that the calculatedly deliberate omission of the fact that I was cleared by the commissioner is designed to cause me reputational and personal harm".
