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A sympathetic documentary can be the first step in rehabbing a damaged reputation (think Mr. Tyson or Mr. Spitzer) or in the case of Vidal Sassoon or Rush, reminding viewers of an aging icon's cultural relevance.
It should count itself lucky to have Johansson on its books, for she is evidently, and profitably, aware of her sultriness, and of how much, down to the last inch, it contributes to the contours of her reputation; think of the sublime look that she fires up at Robert Downey, Jr., in "Iron Man 2," as she ducks under the ropes of a boxing ring.
Prague's already impressive cultural reputation – think Mozart and the Prague Spring music festival - is boosted this month by the theatrical extravaganza that is the Praha Fringe Festival, which is swiftly followed in June by the literati flocking to the Prague Writers' Festival.
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Moreover, while Goldman's partners can weather the storm for months until the market improves, an analyst has her immediate reputation to think of and analysts' reputations are built on timing.
GD: John Updike said: "Review the book, not the reputation", but I think reputation works in two ways.
But because we had a reputation that was built up – and we were definitely part of building that reputation – I think we were just so used to negative things being said about us all the time.
"I've got a reputation to think of," Grump said.
"Geech has got his reputation to think about and so have I.
It depends what sort of a reputation you think Pepe has".
"If he has a reputation I think it's a little bit unfair... the last two have been unfair.
"If it is a variation of a P.R. campaign to clean up her reputation, I think it will flop badly".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com