Increasingly, according to a report released here tonight by Amnesty International, the answer is fraught with a new kind of corporate risk, not just for the company's operations but its global reputation, retention of quality employees and ultimately its shareholders.
Not because of its size -- more than 100 wineries dot the sloping, tree-lined shores of the Keuka, Seneca, Cayuga and Canandaigua lakes -- but because for much of its life, the often-chilly region has been plagued by a reputation of quantity over quality.
"In developing the Breeze Tablet, we were able to capitalize on our expertise in video displays and our strength in the computer industry to create a device that matches our 60-year reputation of providing quality and user-friendly products at a great value," said Robert Velez, Marketing Manager of AOC.
The Mars trilogy gave Robinson a reputation for quality of writing and a richness of detail comparable to James Michener, as well as winning him a Nebula Award for Red Mars (1993) and two Hugo and Locus Awards for Green Mars (1994) and Blue Mars (1996).
But Julia Goodfellow, the vice-chancellor of the University of Kent and president of Universities UK umbrella group, said that new institutions needed to stand up to the UK's international reputation for quality of teaching and research.
"It ruined the reputation of high-quality Georgian wines," Mr. Javakhishvili said.
Toyota, which had thrived on the back of its reputation for quality manufacturing, has suffered a serious image problem since announcing massive recalls in 2009.
FloraHolland already supports settlement in Kenya and other big producing countries, taking advantage of its reputation for quality control and reliability (sellers are paid within ten days and physical custody of the flowers ensures delivery to buyers).
Together with a good reputation in terms of quality and impartiality, this makes it relatively easy to obtain information from and collaborate with various external Dutch institutes and industries.
"In England, frozen food has the reputation of being low quality – that's nothing to do with it being frozen," he says.
