Thanks to an incessant barrage of ads and messages that are controlled by a thousand unseen reputation management operatives, we're programmed to become unquestioning consumers, to obediently and uncritically buy, buy, buy.
Twenty transaction marketing players are vying to create "a synergistic mash of loyalty programs, offers, reputation management and the 'big data' sets that can analyze behavior and target specific customers".
This wasn't the usual social rhetoric of the 101 questions, but the overall group asked sophisticated questions around the change in influence, reputation management, and integration with existing programs.
Roz Sheldon is a reputation expert and managing partner of Igniyte, an online reputation management consultancy.
It's about risk management, reputation management, and scenario planning".
Kwittken's services include brand management, reputation management and issues management.
Online reputation management now accounts for 95% of his business.
Much of this boils down to reputation management.
Chris Calland is a reputation management expert at Hanover Communications.
For the university it is also about reputation management".
"It's all about reputation management," he said.
