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Social evaluation platform Vanno launched a widget application of its real-time company reputation index called ReputationCheck.
"Today we can use a financial algorithm to show us how much we are moving our market cap if we move our reputation index by one point".
Vanno's reputation index was recently brought into the public light when Vanno quantified the damage Kellogg's brand sustained after the company pulled the plug on Michael Phelps's sponsorship following the swimmer's marijuana photo fiasco.
Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn't even break into the top 40 (the company was ranked #43 in terms of reputation).
Finally, comparing the cities in motion index with other noteworthy reports, such as the Reputation Index (RI) by the Reputation Institute, shows that reputation and reality do not always go hand in hand, and the difference can undermine city legitimacy.
In 2015, the Reputation Index, an annual survey ranking developed nations, called Canada the "most admired" for its "effective government, absence of corruption, welfare support system," and yes, its "friendly and welcoming people".
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Universities jostle for league-table advantage, individual scholars and scientists battle for h-index reputation.
The company's index measures the reputation of more than 5,800 companies worldwide.
Created by Charles Dow in 1884, the Dow Jones Industrial Index has an immense reputation.
Goldman Sach's reputation fell to -32 on the index immediately after former employee Greg Smith published a scathing op-ed in the The New York Times resigning from the firm.
Estonia has long prided itself on an exemplary reputation in everything from anti-corruption indices to rankings of business-friendliness.
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