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Scientists invest their intellectual reputation in particular hypotheses and become emotionally attached to a specific way of thinking (Goldstein and Goldstein 1984; Gratzer 2000; Thagard 2002, 2004; Rothchild 2006).
We derive six hypotheses regarding determinants and consequences of building reputation, taking into account technological turbulence as an external contingency factor.
Thus, the following research hypotheses were formulated: A company's negative reputation will have a significant effect on consumers' attitude toward the company.
This hypothesis rests on three assumptions: Mechanisms of reciprocity, reputation, signaling, and punishment can stabilize a vast range of heritable behaviors ranging from ruthless spite to prosocial cooperation (Henrich 2006 ).
We tested hypotheses with an experiment using a 2 (corporate reputation: good and poor) × 2 (guarantees coverage: unconditional and specific) × 2 (payout: money-back and non-money-back payout) between-subjects design.
We test hypotheses that include attributes of individuals, their material and social resources, and perceptions about values and reputation.
His reputation?
Reputation stained.
My reputation, Iago, my reputation!
The null hypothesis.
Chronology overthrows the hypothesis.
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