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Assimilating attributes of brand leadership, loyalty and good citizenship helps to strengthen reputation, equity, and also to increase the return on investment on sustainability activities.
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And with the Tokyo stockmarket scraping 26-year-lows in mid-March before soaring 20% in the past fortnight, the reputation of equities as an investment is shoddy at best.
In private equity reputation matters, but money triumphs.
The fashion retailer rue21 is about to find out how much reputation in private equity deals still matters.
Nonetheless, Blackstone insiders had profited handsomely and the I.P.O. had cemented the firm's reputation as private equity's new alpha dog.
In the interview, David Brophy, director of the University of Michigan's Center for Venture Capital and Private Equity Finance, argues against the "rape and pillage" reputation that private equity shops picked up in the bad old 1980's.
Retailers aim to strengthen their ability to influence consumer behavior by building corporate reputation and store equity: for instance, by making promotional investments.
This result is consistent with prior research supporting the significant effects of corporate reputation on brand equity and consumer behavior (Brown 1997; Saxton 1998).
However, little is known about the directionality of consumers' corporate and store associations, that is, how reciprocal relationships between consumers' perceptions of corporate reputation and store equity affect store loyalty.
"Goodwill" is defined as what a buyer pays beyond "prudent" value, often in terms of reputation or brand equity - things which cannot be measured with perfect accuracy through a normal financial analysis.
Aware of private equity's reputation, Mr. Romney still trots around the country erroneously calling himself a "venture capitalist".
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