It includes the six dimensions reputation, clients, business processes, financial opportunity, regulation and compliance, and human resources Process performance is not quantified via performance indicators.
"The danger is that Congress and the administration may try to hide behind the banner of Volcker's reputation, enact this one dimension of reform and nothing more, and pretend that it is sufficient to repair the financial system," Mr. Soros said.
Carroll (1979) and Sohn and Lariscy (2012) describe the ethical dimension of reputation as relating to morality, honesty, and integrity and corresponding with social norms.
There seems to be an ongoing battle between the two to co-opt each other's sphere of influence by claiming that reputation is just a dimension of the brand, or when managed correctly, a strong reputation is the only thing that a company needs.
"Google is in the top 10 on all dimensions, showing that to be the best you have to be relevant across all seven dimensions of reputation," Nielsen adds.
A trust estimation framework with two dimensions of reputation and collaboration is developed.
Apple is top-ranked in four of the six dimensions of reputation, says Harris.
Tiffany ratings are declining in three of the seven dimensions of reputation it measures: Innovation, Workplace and Citizenship.
The brand manager should strengthen the other dimensions of reputation that consumers highly value, such as reasonable prices and quality products, even if brand equity has been damaged by a negative ethical reputation.
When I ask young executives how they will make a decision, the choice is often based on which companies have the strongest reputation on the following dimensions: 1) "cool" company (trendy products), 2) leading edge tech company (who doesn't want to work for Apple or Google), or 3) important position in a small company (start-up fever).
