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Another likely reason is that the politicians simply looked at the recent public polling data, which put Goldman's reputation below that of BP and Toyota, and realized that nothing spells political gold these days quite like bashing Goldman Sachs.
Weighed down by privacy concerns and invasive ads, a Harris Interactive poll from last year ranked Facebook No. 42 among the 60 top U.S. corporations by reputation, below Walmart and AT&T.
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Once Tammaro took their $10,400 for two months' rent, his vagueness about moving out began to gnaw at Lombardi, who knew that Craigslist, as a venue for honest dealings, has a reputation somewhat below that of a Nigerian pen pal.
The hotel trade has long been dogged by its slave-labour reputation, with wage levels below even that of farm labourers.
The U.S. has historically lagged in all of those areas, earning it a reputation as having a below-average criminal justice system among high-income nations.
His first novel, which he wrote at 19, was a best seller; a decade later, its reputation ranks just below that of "The Catcher in the Rye".
In this scenario, the attacker could adapt and start behaving honestly anytime its reputation level drops below a defined threshold [6,32].
Goldman Sachs has been trying to do damage control ever since the op-ed was published, and for good reason: The firm's reputation has sunk below financial crisis levels.
Harry Allen, below, earned a reputation for quirky design with his 2004 cast-resin piggy banks that resemble real piglets, and with his fruit bowls made from actual fruit cast in resin, introduced earlier this year.
But Mr. Wesley has always been very uncomfortable talking about himself or his painting, a reticence that may also have contributed somewhat to his below-the-radar reputation.
Gordon Brown's reputation has vanished far below the crust, as some kind of legendary tyrant.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com