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"We're masterful at repurposing content," she says.
"In my view, the Web is not about repurposing content that works in other media," said Lawrence Levy, Shockwave's chairman.
What Ms. Findley stumbled upon was the common publishing practice of repurposing content, something that legions of magazines and newspapers — including The New York Times — do for special issues or sections.
"This is not about repurposing content from TV for the Web," he added.
But when it comes to repurposing content within the service, focusing on relevancy might incidentally keep things a little cleaner, smarter, more productive.
Connecting, sharing, and repurposing content is part of the purchasing decision process for today's 'Anywhere Consumer'®." Do More with the GoFlex Storage System.
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"Other sites that are extensions of existing publications have to repurpose content to the Web and save their best stuff," Mr. Levin said.
We bought a company this quarter called Online Anywhere that has done a great job of developing platforms software to repurpose content for delivery to any wireless device.
However, Elowitz says that editors won't simply repost another site's news with a link; Wetpaint will add its own editorial spin to repurposed content.
It also launched a curated magazines feature in 2013, which let brands (and anyone) repurpose content into a single publication, hosted on its platform.
Without actually knowing what happens on the back end of a hashtag page, it seems clear that Twitter has built a pretty slick way to curate and repurpose content that is being tweeted out by its users.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com