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This approach simulated the process of a consumer choosing a product from the shelf, tasting the product, and making a repurchase decision.
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We surmise that coupons may only be related to consumers' repurchase decisions and not to their return decisions.
This research developed and tested a theory of repurchase decision-making (TRD) that more comprehensively explains individuals' post-purchase decision-making processes.
You're looking at a stock repurchase as an investment decision with a return and you're comparing that return to other alternatives, and when it's attractive you're aggressive in implementing it.
We followed a qualitative approach and interviewed twenty-one managers responsible for handling cloud computing services and for the decision to repurchase services.
That's because services like Amazon -- and Amazon Alexa -- make it possible to purchase an item as soon as you recognize the need, and the increased prevalence of subscription models practically eliminates the need for a consumer to actively make a decision to repurchase at all.
If consumers' bond with a brand is strong enough, they repurchase it without cycling through the earlier decision-journey stages.
Second, M&A is a much more significant event than an investment cut (or repurchase)—it is arguably the most transformative corporate decision that a firm can undertake and so it is likely that at least a significant portion of long-run stock returns is attributable to the M&A.
Was it premature to repurchase?
In announcing Citigroup's decision to raise its dividend -- to 35 cents a share from 20 cents a share, increasing its annual payout to shareholders by more than $3 billion -- Mr. Weill said the bank would reduce its share repurchase program.
Donnelley will repurchase about $200 million in shares.
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