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An Australian telecommunications provider eliminated all productivity metrics from its frontline reps' performance scorecards.
This makes perfect sense: research by the Sales Executive Council shows that no other productivity investment comes close to coaching in improving reps' performance.
Managers were interested in seeing how instituting bonuses would affect the reps' performance, so over six months we tested various ways to frame and time bonuses always comparing results against a control group.
The reps' performance ranged widely: The top quartile of workers had a positive effect on 61% of the customers they talked to, the second quartile had a positive effect on only 40%, the third quartile had a positive effect on just 27% and the bottom quartile actually had, as a group, a negative effect on customers.
In one striking result, simply seeing a photo of an athlete winning a race significantly boosted telephone sales reps' performance – despite the fact that most people couldn't even remember seeing the picture.
So, it could actually mean death for sales reps' performance level if they don't use social the right way at the right time". Nancy Nardin is a pioneer in sales prospecting technology -- first as a service provider and now as an evangelist and expert.
Similar(54)
Most customer service organizations still emphasize productivity metrics such as average handle time when assessing rep performance.
Pipeline management includes how the sales pipeline is designed, how it is measured, and how it is used to drive sales rep performance.
By leveraging data points on opportunities (e.g., the customer's historic buying behavior, sales rep performance, product type, and sales stage), a predictive model can actually deliver a more accurate forecast than traditional "roll-up" processes can.
By noticing small changes in sales rep performance in what otherwise might look like still "reasonably" good numbers, the sales manager can be proactive by coaching reps as they perform.
The rep's manager should conduct assessments to ensure that each skill is properly honed before the first real call, and also conduct an assessment during the call to evaluate rep performance and provide input for learning opportunities.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com