The phrase "representative consumer" is correct and can be used in written English.
It is typically used in economics and marketing to refer to a hypothetical individual or group that stands in for the entire population in terms of consumption patterns and behaviors. Example: "The marketing team conducted surveys to gather data on the preferences and tendencies of the representative consumer in order to inform their advertising strategy."
Kantar by comparison interviews representative consumer panels, which they say more accurately reflects what is being bought in shops.
Note that the quest for a normatively significant representative consumer is different from that to a positive representative consumer.
Thus the representative consumer maximizes utility noting that only products (X_{11}) and (X_{22}) will be available.
Note that γ is the marginal disutility of payment, which can be interpreted as the marginal utility of the income of a representative consumer.
Finally, the game is complemented by a representative consumer as a third player (see the "State no. 4: introducing consumer choice" section).
The representative consumer is considered to be risk-neutral and, thus, he will choose the tariff that maximizes expected consumer surplus.
Representative consumers (n = 120) rated the perceived freshness of the selected samples.
The problem here is selection: one can either invite representatives of stakeholder groups (such as the consumer associations), or try to find a sample of "representative" consumers of the specific products or chemicals under review.
This study carefully investigates the reliability, content validity, criterion-related validity, convergent validity, and discriminant validity of the proposed instrument by analyzing data obtained from a sample of 218 representative consumers.
Just how representative consumers are, or are meant to be, is a complex and much debated question [ 90].
They held a joint hearing in September 2010 with industry representatives, consumer advocates and other specialists but have yet to act.
