It no longer represented a threat; it represented fun.
He looked chastened — the checkered print represented fun he now wasn't going to have.
All of the pieces are branded with a "Beach Crew!" logo Mr. Klotz designed as a reminder, he said, of "beach style when it actually represented fun times".
"We knew that energy efficiency would be a tougher sell for a purchase that was more emotional and something that represented fun".
But the bikini, in its pomp, represented fun and relaxation, semi-nudity without specific intent beyond that to read and doze and gossip and eat ice-creams.
For those of you Yahoo! users out there who still haven't heard the word, Google updated logos earlier this week with a sleek, modern font, and a fun set of looping symbols (to represent whatever fun, Google-y activities you're up to at the moment), apparently to make their brand more mobile/smartwatch friendly.
The aim is to represent the "fun, optimistic and youthful" spirit of Pepsi, says the firm.
A brand was devised that is supposed to represent "warmth, fun and excitement".
"These people have an edge; they represent glamour, fun and irreverence," said John Dempsey, the president of M.A.C., a division of Estée Lauder.
But if the Culmos represent the fun and rare gift of the individual eye — "a very wearable eye," as Katy likes to say — they are also evidence of the demise of those values.
