We can see it in the government repositioning over the past couple of months – vast spending on submarines and naval ships, and knocking back a major sale of pastoral assets to the Chinese.
Still, there is no doubt that he has engaged in a bit of vigorous repositioning in the past few weeks.The old Obama pledged to take public financing in the general election.
It has spent the past quarter repositioning itself as "a camera company" that makes hardware like its Spectacles camera-sunglasses.
It is to his credit that he has subtly repositioned Radio 1 over the past few years to be demonstrably a public-service station, while developing a style and tone of voice that connects superbly with its core target 15-24 audience.
Just as past generations sought to reposition the fault-lines of 20th-century politics (notably, by bracketing communism with fascism as totalitarianism), so, now, influential writers seek to redraw the political map of our own time.
Her journey from royal mores of conduct to savvy realpolitik is the best distillation of the show's major theme, the tug of war between fantasy (where faith in the old world is rewarded) and history (where the past is always being repositioned by present circumstance).
"We have moved past many milestones in 2012, repositioning BP through divestments and bringing on new projects," he said.
"We have moved past many milestones in 2012, repositioning BP through divestments and bringing on new projects.
Adams himself has described the murder as a "grievous injustice". Sinn Fein has worked quite successfully to reposition itself as an anti-economic austerity party, soft-pedaling its past connections to terrorism.
Over the past few years the company has been aggressively repositioning itself as an innovator of its own private-label products rather than merely a reseller of others' branded or generic products.
Past efforts include reducing salt intake, pushing bodega owners to reposition unhealthy snacks to make fruit more visible, and of course the controversial soda ban.
