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More printers are sold, and new customers are soon buying high-margin replacement ink or toner cartridges.
The printer-copier-fax lists for $200, but of course the real cost is in replacement ink.
The business model adopted by most manufacturers of inkjet printers is to virtually give away the printer and make their money on replacement ink cartridges.
Replacement ink cartridges – the printer accepts either of two standard HP models – run at least $25 each, in stores or online.
Hewlett-Packard sells inexpensive printers and makes its profit on high-margin replacement ink cartridges that can cost half as much as the printer.
In addition to the cost of the actual printer, consider the prices of the consumables the device will eat up, the recommended type of paper and replacement ink cartridges.
Similar(44)
The company said the products will cost 10 to 15percentt less than replacement inks and papers from the original manufacturer.
Likewise, with our printing solutions, refill and replacement of ink and consumables will not be needed".
Sales of replacement supplies like ink were flat.
You could always give the digital-camera buff in your life a more capacious memory card, replacement photo-printer ink cartridges or a package of glossy photo paper for printing, but that would be awfully utilitarian -- the high-tech equivalent of giving your parents an econo-pack of paper towels for Christmas.
Epson, meanwhile, targeted the ink replacement problem in another manner – with refillable ink tanks instead of cartridges.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com