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Christie, a Republican, came into office in 2009, vowing to wipe out that low-rent reputation.
This assumes that investment banks, accountancy firms, law firms and rating agencies in effect "rent" their reputations to issuers, giving confidence to the market.
YouTube's aggressive effort to leave its low-rent entertainment reputation behind continues: On Thursday the Google-owned video hub plans to announce a partnership with the Venice Film Festival and Ridley Scott's production company to create what it's calling an online film festival.
Generally speaking, you cannot rent intangibles — copyrights, reputations, trade secrets, memories, honesty, deliciousness, and so forth — but there are exceptions.
It's renting out its reputation.
Second, the majority of developers cannot pass up maximising rent for a good reputation as OCT did.
Fiorucci made a reputation from renting small concession stands to talented upstart designers like Betsey Johnson, Anna Sui, Jill Stuart and Ruben and Isabel Toledo.
Those who don't or won't discriminate in this way quickly gain a reputation as rent-a-gobs and the critical purchase of their pronouncements diminishes in impact accordingly.
But because the collection's owner, the advertising mogul Charles Saatchi, was an active trader in the contemporary art market, "Sensation" also heightened concerns about museums renting out their reputations, being manipulated by collectors or "acting more like commercial galleries," said Erik Ledbetter, director of international programs and ethics at the American Association of Museums.
The new role will be a major change for O'Sullivan, who for the past year has been the Mirror's "chief reviewer" of everything from Big Brother to films and theatre, earning himself a reputation as a "rent a rant".
Landowners with poor reputation sacrifices information rent; rather they buy reputation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com