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renormalise
verb
Alternative spelling of renormalize
synonyms
Exact(3)
The WHO's recent report on electronic nicotine delivery systems, sold as "e-cigarettes", refutes health and safety claims that are made for these products and alerts countries to the risks that tobacco companies may bypass advertising restrictions on conventional cigarettes and renormalise smoking.
But they worry that the dose of nicotine they deliver is not standardised, it varies from one make to another and that e-cigarettes could "renormalise" smoking by promoting nicotine addiction.
"I have had to relearn at the ages of 43 and 44 to renormalise and reprogram that I'm no longer in that cafe," she said.
Similar(5)
Their biggest concern is that, if advertising and marketing are allowed, smoking will be "renormalised", undermining public smoking bans and undoing decades of effort to marginalise cigarettes and persuade people of the harm they do.
Apparently we're in danger of "renormalising smoking" after having lavished endless initiatives on making smoking socially unacceptable among all but a sad, quivering few.
To begin with, it risks renormalising smoking; negating the millions of pounds of taxpayer money that have gone into health campaigns designed to make puffing on a cigarette seem more gormless than glamorous.
The leader of that study, Professor Robert West, said: "Despite claims that use of electronic cigarettes risks renormalising smoking, we found no evidence to support this view.
Tom Pruen, chief scientific officer at the e-cigarette trade body Ecita, tweeted in a personal capacity: "New data, and still none to support #ecigs renormalising smoking".
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