Getting more energy from renewables; increased energy efficiency; reducing the income gap; putting more reliable, durable products on the market (have you heard of planned obsolescence?); volunteering more for your community; preserving wetlands, forests, and farmland; shorter commutes and transport routes.
Yes, he certainly talks up renewables more – his latest campaign ad shows him next to solar panels – but at his own fundraiser on Wednesday, he said: Oil production is up.
Since then, the Rocky Mountain Instistute has advised many of the world's largest companies and dozens of countries how to reduce bills with renewables and has challenged the giant car, aviation and construction industries to rethink the way they operate.
According to Branson, who part-owns Virgin airlines and has invested an estimated £300m in a succession of green fuel, solar and other clean-tech energy developments, the dramatic rise of renewables over the last few years has hurt oil producing countries as much as fracking.
I had literally just graduated and went straight into a graduate role in a local renewables company.
'Fossil fuels out, renewables in' – too often, that's what it boils down to.
And yes, renewables are an indispensable part of the future energy mix.
We're in a unique position in this country to use wind power, solar power, and other renewables.
With solar photovoltaic energy faring nearly as cheap as coal in the latest bids, and wind energy much cheaper than any fossil fuel, there is no reason for Brazil not to become again a renewables superpower.
Me: Is Tony's renewables policy adviser there too? [movement behind bookcase] Dick, I can see you there you know.
Turn attention to the grassroots: We can start crowdfunding the real solutions, like renewables, typhoon-resilient homes, electric cars, and mass transport systems.
