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The new labeling law, which bans brand logos and requires health warnings to cover 75 percent of the front of cigarette packages and 90 percent of the back, aims to remove the allure of well-known brands.
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'A Delivery System for Rebellion': For Teenage Smokers, Removing the Allure of the Pack Remember teenage smoking?
For example, a recent Fixes post, "For Teenage Smokers, Removing the Allure of the Pack," begins with a compelling statistic: only 1 in 10 smokers picks up the habit after age 18.
One hopes that the recent events in Paris (at a time when ISISphobia has replaced Francophobia) will begin the process of forging a new trans-Atlantic sense of solidarity with America's historic enemy and perhaps remove some of the allure of French-bashing among the American Right.
What we are doing is falling in love with the illusory allure of removing the thermometer, dipping our head in ice water, retaking our temperature, and declaring Mission Accomplished.
"So, there is a certain irony in the fact that China, which had been successful in removing a good deal of the allure of the Tibet mystique to Westerners by making it so accessible, now once again feels obliged to 'close' it".
The allure of removing perceived imperfections, or otherwise changing genes to improve desired traits, may prove irresistible.
The allure is powerful.
The allure is clear.
The allure is unmistakable.
The allure?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com