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As technology, media companies, and media buyers continue to remove friction from the process, advertising has become easier to transact, place, measure, and expand or kill.
"The way to remove friction among all these repositories is to virtualize everything into a common repository," said Nasi Jazayeri, general manager of Salesforce Chatter, the company's corporate collaboration product.
"It's ubiquitous now, the entire culture around experimentation, A/B testing, making it easier to sign up for products, trying to remove friction about understanding what are the blocks to people joining the community.
The reason was one of emphasis: we wanted to bring together people who were not merely cheerleaders for citizen science, offering analyses that remove friction points in the name of making citizen science even better (whatever 'better' might mean in this respect).
Remove friction and win.
There are opportunities to remove friction in many areas.
Similar(25)
We must remove frictions to make services easier to use, and reshape incentives and information to make them more salient and effective.
ALL these examples tell us that increased efficiency is good, and that removing friction increases efficiency.
As such, the move is primarily about removing friction from the buying process for the Xbox One".
"Their obsession with removing friction for next-generation commerce matched our own," he said in a phone interview Thursday.
One reason America has prospered is that it invested heavily in removing friction from the economy by making trade, travel and transactions as convenient as possible.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com