The app is already one of the thirstiest around when it comes to push notifications, sending users a reminder not just when they have unseen interactions but also reminding them, if they haven't opened the app for a while, that some of their friends have posted pictures that they haven't seen.
As no one at Easter Road needs reminding, 1902 was the last year the Scottish Cup was won by Hibs.
Jermain Defoe wasted no time in reminding Roy Hodgson exactly what he'll be missing by leaving the England striker out of his World Cup squad this week.
"It's not often that you will see them in so much trouble in front of their own fans," said the Torino manager, reminding us that Juventus had won all of their home games so far this season.
It is worth reminding ourselves that the Trust was borne out of the aftermath of the Hutton inquiry, when the governance of the BBC, particularly its board of governors, came in for significant criticism.
Beckham's crime, if you do need reminding, was to give Diego Simeone a light flick on the calf in retaliation for being flattened during a World Cup game with Argentina.
"No Englishman, or Englishwoman, will need reminding of that moment," read a profile of David Beckham after his disgrace in 1998, but today I suspect some will.
In fact, "they" are only reminding the Hungarians and Romanians how they wanted to live when they joined the union in 2004 and 2007 respectively.
The audience needed reminding about what was going on.
It has an established hit in Zooey Deschanel comedy The New Girl and much of the upfront presentation was dedicated to reminding everyone of that.
I feel a little bit cool until an elderly woman on a mobility scooter laughs in my face, reminding me I'm a 40-year-old man sucking on a sparkly mauve pretend cigarette.
