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Finally the Reminder Pack uses clear iconography in place of dense text and has memory joggers.
The reminder pack contained a letter and a second copy of the questionnaire.
Sending a full reminder pack to non-respondents appears a worthwhile, albeit more costly, strategy.
Three reminders were sent (at approximately 2 weekly intervals): a postcard, full reminder pack, and final postcard.
Participants who did not return their questionnaire within two weeks were sent either a reminder postcard or a reminder pack depending on their randomisation status.
For the reminder pack, the additional cost per returned questionnaire was £23.1 (averaged across the long and short questionnaires) compared with an additional £11.3 for the reminder postcard.
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Personalising the survey and issuing full reminder packs may also contribute to this goal.
The cost per additional usable questionnaire returned of issuing the reminder packs was £23.1 compared with £11.3 for the reminder postcards.
Non-responders received a reminder invitation pack at three weeks and one telephone call to ensure this pack had arrived.
Should your packed lunch fail to meet that standard, a note will be sent home — a "friendly reminder" to pack better tomorrow.
After what has been a relatively tame winter, the storm brought a reminder that February can pack a wicked punch.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com