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They want to remind advertising buyers that despite all the talk about Web video, television reaches many more people and for longer periods of time — putting the "broad" in broadcasting.
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The service, from Navigauge, may remind radio stations and advertising agencies that current systems have room to improve, executives said.
One labor group, the West Virginia Building and Construction Trades Council, spent more than $170,000 on advertising to remind voters of the vacation photos.
The service, from Navigauge, is not likely to weaken Arbitron's grip, but it may remind radio executives and advertising agencies that established ratings systems have room to improve, executives said.
"People are looking for advertising to remind them of the things that are truly important and relevant in life," Mr. Nelson said, "and to guide them in ways to better realize those experiences".
While it is evident that premium pizza is not merely a fad, Phil Lempert, the editor of the Lempert Report, an industry newsletter in Santa Monica, Calif., said California Pizza would have to spend heavily on advertising to remind the public that it also has other items on its menu.
Apple's bad dream of an advertising image reminded me of another grotesque I'd seen recently.
Walter Kirn's essay (Feb. 11) reminded me of the advertising messages that made a lasting impression on me in my youth.
craft (used as a verb): In "The Careful Writer," Theodore M. Bernstein reminds us that "the advertising fraternity has decided craft is a verb".
Here, There and Everywhere Walter Kirn's essay (Feb. 11) reminded me of the advertising messages that made a lasting impression on me in my youth.
On Wednesday, Janette Sadik-Khan, the commissioner of the city's Department of Transportation, announced the city's new traffic safety awareness campaign, which will feature advertising that reminds pedestrians to look both ways along with the exhortation, "LOOK!" stenciled this month along curbsides at more than 100 of New York City's most dangerous intersections.
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