For example: "Just remembered messaging Alastair Campbell, drunk, at 2am on Friday, saying I wanted to see him dancing like a mongoose.
On Tuesday evening, Kiera remembers messaging Walgate as he was getting ready.
"Generally speaking, we're likelier to remember a message's content than its source".
A title such as "Bisphosphonates Reduce Bone Loss" effectively conveys the main message and readers will more likely remember that message and read (and cite) the paper than they might if the title were "The Effect of Bisphosphonates on Bone Loss".
You can add interest to your simple structure through examples and stories that demonstrate your message in action, statistics or facts which add credibility, and memorable props that will help people to remember your message.
If there is emotion, we are more likely to remember the message.
Williams did remember the message Torre gave the players when he spoke to them before the game.
When there is much darkness in our world, we have to remember the message of the angel -- "do not be afraid".
Democracy gives Latvians the freedom to ride that anti-U.S. wave -- but should the Russian bear growl, Americans would be free to remember that message.
(I seem to remember various message board threads dedicated to whether or not the DS was made of fail or not. Clearly it wasn't).
