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Discover LudwigThe word "remarketing" is correct and can be used in written English
It typically refers to a marketing technique that involves targeting potential customers who have already shown interest in a product. For example, a company might use remarketing to reach out to previous customers who have abandoned their shopping carts midway through the ordering process.
Dictionary
remarketing
verb
Present participle of remarket
Exact(29)
Semco Energy Inc., $160 million remarketable or redeemable securities due 2008, remarketing date 2003, Baa1/BBB.
Goizueta eventually appeased Coke's unhappy customer base by remarketing the original formula as Classic Coke.
In remarketing, when a person visits an e-commerce site and looks at say, an Etienne Aigner Athena satchel on eBags.com, a cookie is placed into that person's browser, linking it with the handbag.
When Advertising Age, the advertising industry publication, tackled the subject of remarketing recently, the writer Michael Learmonth described being stalked by a pair of pants he had considered buying on Zappos.
While the technique, which the ad industry calls personalized retargeting or remarketing, is not new, it is becoming more pervasive as companies like Google and Microsoft have entered the field.
"They've been better than a number of players in the market at relaunching, reinventing and remarketing a number of titles," Mr. Randisi said.
Similar(27)
Areas may be renamed and remarketed.
A documentary due to be broadcast on BBC Radio 4, chronicling the all-but-dead art of the B- side, reveals how the record company doubled its money from the seven-inch "Rivers of Babylon" when it was remarketed with the flip, "Brown Girl in the Ring", as the A-side.
Late in life, Chaplin looked back at "The Gold Rush," with its detached set pieces, as "one two three, pantry cakey," compared with the art of the well-composed "situation comedy"; the 1942 version didn't just remarket the movie to a generation accustomed to sound; it brought it into line with his full range of ambitions and achievements.
In the early Seventies the blackened façades of local millhouses were scrubbed clean of their industrial past and remarketed to a middle-class population eager to reproduce the Good Life lifestyle within easy reach of Leeds and Manchester.
However, he said Paine sometimes appeared to remarket a property "without drawing the attention of the potential auctioneers or the potential purchasers to what those buying it will be letting themselves in for.
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