They are driven by data and proven research, yet remain unconventional in their pursuit of business challenges and opportunities.
The benefits are in the fun of writing, the pleasure of knowing what happens next, and the satisfaction of seeing characters behave in ways that remain unconventional on the big screen.
And then there are the unconventional resources that remain unquestionably unconventional and where the questions surrounding their future are still mainly technological, rather than economic or environmental.
In societies where traditional practices remain strong, unconventional substances can be placed on the umbilical cord after birth: from ashes to cow dung, salt and pepper and even a wasp's nest.
With violence rising and the political outcome wholly uncertain, American officials acknowledged that the effort to secure Syria's unconventional weapons remained speculative.
Sanger's niece, Olive Byrne, handily became Marston's student, then clinical assistant, then lover, joining the Marston household in a ménage à trois recognised by all parties as so unconventional it remained a closely guarded secret until all were dead.
Chris Weitz, who co-directed About a Boy and produced A Single Man, thinks there are several reasons for Hoult's transformation from child actor to star: "Arbitrarily, he turned from the shrimp who came up to my armpit to the hunk who towers above me, and while his looks have matured, they've remained inherently interesting and unconventional.
Correction: April 3, 2004, Saturday An article on Wednesday about testimony by the new chief weapons inspector for Iraq, Charles A. Duelfer, who said the American search for unconventional weapons remained a tangle of mysteries, referred incorrectly to a comment by his predecessor, David Kay, at the time of his resignation.
The renowned cellist advocated what he called intentional oscillation between the two sources of ideas, urging those in the mainstream to remain open to unconventional thought from the margins of their fields.
Therefore, those that remain unmarried are unconventional, either rejecting the institution of marriage or unwilling to marry for other reasons.
Despite seeing such unconventional behavior, Bustamante remained stoic and successfully dealt with his new environment.
