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They also rely on cold, stable winters that allow them to continue sleeping.
It started with "Moneyball," Michael Lewis's 2003 best seller chronicling how the financially ailing Oakland A's came to rely on cold statistical analysis to shape their baseball decisions.
Small elite colleges can delve the inner soul with essays, interviews and intuition, but most large universities must rely on cold hard numbers: grade point average and admissions test scores.
One of the players is Steve Petrotto, 16, who lives across the street from the rink and whom Shatkin pays to manage the rink part-time.With the chiller cranked up, ice on the rink will last well into April, and so will his job.But by then other backyard rinks that rely on cold weather will be little more than puddles.
Schools rely on cold calls, cold emails, and snail mail to get donations from alumni.
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Sure, mail-order companies that rely on cold-call catalog delivery to generate sales are increasingly turning to the Internet, but the catalogs are here to stay.
That's mainly because stand-alone long-distance companies rely on cold-calling people at dinnertime while Verizon can hawk the service to local customers who call it with questions.
But even to many people without a vested interest, relying on cold, hard numbers rather than human instinct seems soulless.
As I wrote in an article published Monday, Google relies on cold hard data in a field dominated by intuition and connections.
Instead, Fortitude has more in common with those snowbound horror flicks (The Thing, 30 Days of Night, Let the Right One In) that rely on the cold climate to deliver to the audience a particularly nasty chill.
On the Ice Castles blog, Christensen's inspiration for building these majestic ice structures that rely on the cold, a lot of water, a little lighting and, miraculously, no substructures is described.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com