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"What matters to them is safety, reliability, and fuel efficiency".
In the past, Japanese cars have overcome bland styling with their reliability and fuel economy.
But while Toyota and Honda built their empires largely on reliability and fuel economy, Hyundai and Kia have taken that formula a step further with a focus on making their vehicles attractive.
They were willing to sacrifice performance for reliability and fuel efficiency.
MAN's KSZ design was introduced in the mid-1960s and followed progressively by the KSZ-A, KSZ-B, and KSZ-C types each embodying refinements to promote greater reliability and fuel economy.
However, deficiencies in reliability and fuel consumption hampered the LC2's efforts for race wins against Porsche.
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Vehicles that do not meet consumer expectations for reliability, dependability and fuel economy also struggle.
Buyers have put a high value on reliability, durability and fuel efficiency, of course, but just as important have been looks and luxury.
In the past few years, Lincoln has cleaned up its act, and the MKX in particular earned high scores for its styling, perceived quality of the interior and its price ($6,000 lower than the Lexus), while the Lexus leads in comfort, reliability, elegance and fuel economy.
American carmakers have improved their reliability, quality and fuel efficiency over the years, however, and after Toyota faced a series of embarrassing recalls over sticky gas pedals and floormats that caused cars to accelerate out of control, the stereotype that foreign cars always are better than American ones started to break down.
This E-Class needs to put to rest past issues with reliability and unimpressive fuel economy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com