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They were using a sound that was relevant to them.
Resonates emotionally with your audience because it's relevant to them.
"Straight away people who don't think cyber is relevant to them can visualise what's happening.
Think very carefully about the experiences that will be most relevant to them.
"It had become so boring and predictable and not relevant to them".
He watched how consumers behave and crafted his advertisements so that they were relevant to them.
Videos are also useful when employees demand information that is not immediately relevant to them.
45% of people in Scotland feel BBC reports are often not relevant to them.
They will choose the brands most relevant to them at an increasingly rapid pace.
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Finance leaders will start to recognize that digital transformation is relevant to them!
"Make it 'relevant' to them". Well, relevance is, tautologically, in the eye of the beholder.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com