This simple addition taps into the increasingly image-based way in which we communicate online; it effectively allows users to create micro memes that may only be relevant to a small group.
And several of the features, including the company's handwriting-recognition technology and Sherlock information-retrieval program, would be much more relevant to a small, portable device than to a desktop computer.
The end result is a risk-adjusted water cost that can be fed into business planning and is as relevant to a small company in a remote corner of the world, as to a multinational with hundreds of facilities across the globe.
It's worth noting that targeting involves a spectrum highly targeted content is extremely relevant to a small number of people, while loosely targeted content is fleetingly relevant to a large number of people.
It was passed at a time when "doxing" and "swatting" had in fact happened before, but were not yet known by those names thanks to the practice only being relevant to a small community of self-identified nerds.
Very rare variants are of limited value in association studies as they are only relevant to a small proportion of the population and their effects are difficult to detect in practice therefore we selected only variants where the frequency of the homozygous minor allele was >5%.
