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For Penney's in particular, they need further work to make their assortments and experience more relevant and remarkable, while right-sizing their store fleet for optimal performance.
This is the latest step in Macy's attempts to become more relevant and remarkable after years of declining market share and lackluster profitability.
Most need to take bold and decisive action to stay relevant and remarkable in a very different and constantly evolving world.
The overall retail industry is still reeling from decades of overbuilding, as well as the abject failure of most department store anchors to innovate to stay remotely relevant and remarkable.
Many brands' failure to understand this reality caused them to waste a lot of time and money building strong online capabilities at the expense of keeping their stores and the overall shopping experience relevant and remarkable.
The future of most retail will be determined by those retailers that have the greatest level of customer insight and are able act on it in relevant and remarkable ways.
Similar(52)
While it is too late for some, many brands still have a choice: engage in a discounting fueled race to the bottom or seek to do what is unique, intensely customer relevant and truly remarkable, where price is not the determining factor in the customer's decision.
The essence of good personalization is two-fold: is it relevant and is it remarkable?
Ed Breault, VP, head of marketing at Aprimo: We've shifted our mindset by taking the approach to give our audience relevant, remarkable, and truthful content that they can talk about instead of just product-centric content.
Whether the Mario Kart 8 boost is enough to resuscitate the struggling Wii U remains to be seen, but between that game and a stellar E3 showing, Nintendo has done a remarkable job staying relevant and earning positive marks from press and the gaming community alike.
The variety is rich and remarkable.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com