When taken too far, however, the desire to be accepted morphs into a relentless quest for status, which undermines other people and impairs our ability to build and maintain happy relationships and successful careers.
We hope that the campaign begun on TV and across the country, with the support of the celebrities the documentary portrays and the communities that advance the effort, will be further impetus for innovation and relentless battle against the status quo.
In an email to staff, Sky News called the project "a sign of the strength of our brand, the scale of our ambition and our relentless quest to challenge the status quo".
Moody's Investors Service cut the long- and short-term credit ratings for AT&T two notches to speculative status, saying that "relentless competition will cause a larger and more protracted decline in the company's revenues and earnings than we had originally expected".
Like much 19th-century philanthropy, it came with a prickly tangle of motives, including a genuine desire to help the disfranchised and a relentless drive to preserve the socioeconomic status quo.
And, paradoxical as it may sound, reading your portrait of my colleagues' difficulties with demanding parents and trustees, relentless fund-raising and assaults on their status confirms my view.
No, I would hardly be the first person to decide to embark on a Social Shutdown (as Blippy's Philip Kaplan termed it) having grown tired of the relentless look-at-me-ism of the Status Update Generation.
The relentless press scrutiny that comes with front-runner status also proved withering.
In Los Angeles, the drive to acquire social status is coupled with the equally relentless political imperative to be inclusive, nondiscriminatory.
Clinton's frontrunner status means she will have to absorb relentless attacks in the 577 days remaining before the election.
