The Unsilent Night album release invited folks to organise their own versions in their home towns, and multiple events started to spread, almost always held in the appropriate month of December.
"By blurring the distinction between a word's appearance in the dictionary and its status as standard English," Skinner writes, "the press release invited critics to blame Webster's Third for 'recognizing' every last silly, awkward, dialectal, jargonish or slang word it provided an entry for".
Well, after slowly releasing invites to Canadians, we received a private beta invitation.
The company released invites this morning.
Today Microsoft released invites to its forthcoming Surface 2.0 event in New York City.
Buried by the news this week of Twitter adding search was another Twitter feature release: invite friends.
Writer's favorite Roffman press release annually invites applications for the "Miss Times SQueen-Brofdway, Queen of Beauty and Talent" competition.
There are several free promotional tools you can use to get the word out such as sending a press release, Facebook invites, email outreach to local event websites, reaching out to Twitter tastemakers to Tweet about the event, and most importantly, word of mouth via your friends and family.
Today it's releasing 500 invites for TechCrunch readers (use the code "TechCrunch" on the site) and revealing more about its upcoming service.
