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Participants given information in a relative format were more likely (p <.01) to indicate they would get vaccinated, but only if they were not informed of the baseline information.
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46 47 Indeed, qualitative interviews with our trial participants were consistent with previous findings that the relative risk format was more persuasive than the absolute risk format.
The wind data in relative frequency format is obtained from these calculated Weibull parameters.
However, the relative quantification format makes a direct comparison of microarray data with results from other techniques difficult.
Coefficients are presented in relative risk format, and hence indicate the proportional shift in the baseline hazard due to a unit change in that variable, i.e. membership in that category.
Communicating screening outcomes using relative risk format is well recognised as inappropriate to support understanding of information on the risks and benefits of screening, as it is associated with overestimating the benefits.
For example, in a sample of family practice patients, Hux and Naylor [ 10] found that patients were less willing to take a lipid-lowering drug when risks were described in an absolute compared to a relative risk format (42% versus 88%).
The government screening booklet contained information about the effectiveness of screening using faecal occult blood testing presented in relative risk format: "[FOBT] can reduce your risk of dying from bowel cancer by up to one third," whereas the decision aid included personalised, absolute risk information, comparing the outcomes of screening with no screening.
This study tested the effects of alternative information presentation formats (absolute risk versus relative risk formats) on medication decision-making of adults in the general population.
The key findings are that statistical information presented in terms of relative frequency formats gives rise to more accurate decision making than data presented in terms of simple frequencies, independently of the informational environments.
Prior clinical studies have found that presenting information in absolute versus relative risk formats can affect the interpretation of information about medications and personal risks of developing diseases.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com