Exact(7)
In short, pseudo-events are a public relations tactic.
Promoting the fact that it is shelling out potentially $10 million could be a great public relations tactic.
The most important public relations tactic Goldman and other banks may use, headhunters said, is to instruct their employees to keep their heads down.
Some analysts have questioned whether China agreed to renew the talks with the Dalai Lama primarily as a public relations tactic.
The work Filkins accomplishes in "The Forever War" is one of the most effective antitoxins that the writing profession has produced to counter the administration's fascinating contemporary public relations tactic.
In a stark example of the way language is used as a public relations tactic, Mr. Bush and other government officials have characterized the measure in positive terms — "rescue plan" and "asset relief program" — thereby carefully avoiding more loaded words like "bailout".
Similar(53)
Perhaps they all went to Penn State's school of failed public relations tactics.
Sneaky public relations tactics aside, an engineer familiar with the new iPhone said it would be fairly different from the iPhone 4 — including on the inside.
We give awards every year recognizing excellence in dozens of public relations tactics, and we also have a member code of ethics requiring honesty, openness, full disclosure and accountability, signed by our 20,000 members.
From the video chronicle of game-show combatants on a deserted island off Malaysia to the public relations tactics of George W. Bush and Al Gore, "real people" is the mantra of the moment, and producers and editors are in businesses obsessed with trends.
Mitch Anderson, a campaigner for Amazon Watch, said that Chevron had resorted to "embarrassing public relations tactics" because credible news sources had not sufficiently framed the report the way they would like, namely, to "to place all of the blame for Texaco's environmental disaster in Ecuador on PetroEcuador," Texaco's former partner.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com