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Cowen et al. (1987) posit that industries that are consumer-oriented tend to disclose more as a public relation tool, while Patten (1991), Roberts (1992), and Cooke (1992) suggest that industries that tend to affect the environment most are afraid of reactions from the community and pressure groups and hence are likely to disclose more.
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The deal follows a unification of the company's web presence in Latin America and the Caribbean, as well as aligning all of its various web initiatives including mobile services, Facebook presence and guest relation tools.
What better time to exploit the project's value as a public relations tool than now?
Mr Zein is not blind to the game's potential as a public-relations tool.
But his trips were also an important public relations tool, meticulously planned to arm him with anecdotes of progress.
He was seen as a particularly effective public relations tool for the group because he speaks fluent English and is schooled in US culture.
Mallard argued that the government's investment in the team made sense because the syndicate acted as a public relations tool to promote tourism and investment in New Zealand.
They say that while they doubt any universities will be persuaded to divest, they fear the campaign will be an effective public relations tool.
Naomi Westland, of Amnesty: "They're using this Games as a massive public relations tool to show the world through internal media that they're modern and dynamic.
"Companies (historically) looked at sustainable initiatives from a compliance approach or as a public relations tool," said Yuan Yuan, senior program coordinator with the Global Reporting Initiative, an Amsterdam-based organization that designs corporate responsibility reporting standards.
But he has been a regular speaker at Indoor Tanning Association conventions, and the group has used his research as a public relations tool, promoting his research with headlines like "The Holick Safe Sun Health Advice" on its Web site.
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