Her tips cover what to wear and, even more important, what absolutely not to wear to various events along the road to a job; what kind of paper, fonts, and business cards (yes, business cards) to use to convey your message and reinforce your image; and even what to eat and not to eat as you chat up contacts and potential employers at conferences and, hopefully, interviews.
Make sure employees at every level of your organization work and behave in a way that reinforces your brand image.
Until Formation, Beyoncé's clothes have been about reinforcing her image as a superstar, not about winning fashion points.
Arab news crews broadcast the mayhem, reinforcing the image of Iraq as a country skidding toward chaos.
Much of the architecture of higher learning is dedicated to reinforcing the image of Nietzsche's obediently silent student.
All the while, the Roma tried to protect their customs and traditions by moving on, reinforcing their image as nomads.
Propaganda was issued, reinforcing the image of the 'brave chirpy Cockney'.
William, second-in-line to the throne after his father, wore the scarlet tunic of an Irish Guards officer, reinforcing his image as a dedicated military man.
Press access to her was severely restricted, and she seemed to be reinforcing the image of an over-calculating, over-cautious campaigner.
They start the painting of your self-projection to others and reinforce this image within," David Fastiggi reminds us in Your True Identity.
