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Ideally, the two-week event gives a network a chance to promote upcoming series and to reinforce its image.
Either way, it's bad P.R. both for the Rangers and for hockey itself, which hardly needs to reinforce its image as a game played and watched by people who are nasty and uncivilized.
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BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as "the ultimate driving machine" as it introduces 14 new models in the United States this year.
The speed with which the city was created, between 1956 and 1960, reinforced its image as a utopian dream that had sprouted magically out of a primitive landscape.
Labour is hoping the tone of the Tory attack reinforces its image as the nasty party and will not gain traction because, on the specific issue of Trident, the attack is baseless.
Dehap's failure to condemn the July 6th killing in Diyarbakir of Hikmet Fidan, a prominent Kurdish politician and fierce critic of Mr Ocalan's, has reinforced its image as a PKK stooge.
To have those people brought down as Bo was is not sustainable for the party, and in the end only reinforces its image as a brutal, intrigue-led cabal rather than a modernising political force.
It is a strategy the firm first developed in its home market, when it published a map of Washlets in the shops and restaurants of the grand Ginza shopping district, thereby reinforcing its ritzy image and providing potential customers with a free trial all at the same time.
By doing so, the U.S. has reinforced its negative image among the Chinese public.
Hollande's complicated personal life in office only served to reinforce his image as indecisive and distracted.
But defeat in Jersey will reinforce his image as a representative of a corrupt era that has not yet ended.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com