Earlier this year, the U.S Court of Appeals for the District of Columbia handed down the Comcast Decision stating under current law, the FCC doesn't have the authority to regulate equality of content.
The FCC has shown little desire in recent years to step back into regulating the production of content.
Then there are public service broadcasters – publicly owned and, in return, pretty stringently regulated in terms of content, balance, impartiality and so on.
Which does underline the risks around broad efforts to regulate the types of content that can and can't be viewed online.
In one view, this is a question of free speech, one with pronounced resonance in the wake of the 2016 US election as tech giants like Facebook and Google also grapple with their power to regulate all manner of content online.
"There are a number of regulations and guides regarding retailers' price practices, but none regulating the content of the product.
Rusbridger also said that, after the phone-hacking scandal which exposed the widespread fear of the "untouchable" News International, Parliament should spend as much time thinking about issues of market dominance as they currently do about regulating the content of newspapers.
The measure has broad support among lawmakers, although the idea of regulating Internet content and enforcing the rules for such a domain led to some debate about restricting free speech.
Regulating the content of, and access to, these sites is as difficult as it is for the rest of the Internet.Pharmaceutical companies, especially those with blockbuster drugs in the making, are particularly keen on a change in the rules.
The government originally began regulating the content of broadcasts when the networks were the only game in town, watched in huge numbers by Americans in the days before cable television and the Internet.
