In recent years, Oldman has found a new fan base thanks to regular gigs in two of Hollywood's biggest franchises.
And while the group has maintained enough of a hard-core, heavy-metal fan base to support regular tours of the national club circuit, it began faltering with mainstream audiences some 15 years ago.
"As the series evolved, we felt as though having a team return to the UK on a regular basis would certainly increase the fan base for that particular team, which in turn would drive fan growth for the entire league".
Based on their extensive touring of America, the band gained a solid following in the U.S. with regular exposure on US college radio (and later MTV's 120 Minutes) and even developed a big fan base in Brazil.
Interact with your community by featuring your fan base content on a regular basis.
The four piece supported Biffy Clyro early on and became regulars on the festival scene, building up a dedicated fan base.
Whilst sports leagues are increasingly scheduling friendlies and regular-seasonal games in overseas markets, the opportunity to engage a global fan base using digital and social platforms is enormous.
What followed was regular rotation on Triple J, supports with Pantha Du Prince and XXYYXX, and a steadily growing fan base.
And Google plans to make these videos a regular thing, so stay tuned for more if you're in the business of developing an online video fan base.
