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There are more than 400 stores from international and regional brands plus a 20-screen cinema.
Even within the tomato ketchup category, American once had dozens of regional brands.
This has given rise for the first time to recognisable regional brands.
Without our regional brands - which must be synonymous with quality and reliability - we have nothing.
Coca-Cola recently acquired two regional brands, Fresh Samantha and Odwalla, in part to compete with Pepsico's Tropicana.
So too could Grupo Bimbo, the Mexican baking giant that has bought Arnold bread, Entenmann's pastries and a host of regional brands like Heiner's and Rainbo.
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The magazine's own market research has found, in fact, that some readers perceive New York as a regional brand, that region being the center of the universe.
"Any regional brand needs to be based on a varietal," Mr. Olsen-Harbich said.
Rheingold beer was brewed in Brooklyn starting in 1883 and became a major regional brand.
"The Canucks are a regional brand," said André Richelieu, a professor of marketing at Université Laval in Quebec.
Over the last two and a half years, Stonyfield Farm has grown from being a regional brand to a national player, ranking No. 5, with 3.1percentt of the $1.95 billion national yogurt market.
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