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Since then Tesco has launched a major new marketing campaign in an attempt to regain consumer confidence.
"It clearly has the potential to set back our effort to regain consumer confidence," said Bob Perkins, the executive director of the farm bureau in Monterey County, one of three counties to which the contaminated spinach was linked.
While many car makers posted solid double-digit revenue gains, Toyota Motor said its sales improved just 7% as it struggled to regain consumer confidence after recalling millions of vehicles.
It takes a long time to regain consumer confidence.
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"In fact, it is very possible for China-made milk powder to replace imported ones or even defeat their foreign counterparts and sell their products to the overseas market by improving the quality and regaining consumer confidence," it said.
Toyota has recovered production capacity lost after the March 2011 earthquake and tsunami in northeast Japan, and has regained consumer confidence after recalling millions of its cars in 2009 and 2010.
ConAgra is regaining consumer confidence after last year's salmonella-flavored woes, rebuilding profits on the sale of its lucrative yet volatile trading arm, and investors are poised to pocket the earnings.
Last month, the company, a unit of the Bridgestone Corporation of Japan, began the biggest advertising campaign in its history, in hopes of regaining consumers' confidence in the Firestone brand.
"Regarding the mobile business, the company will focus on expanding sales of new flagship products with differentiated design and innovative features, as well as regaining consumers' confidence," it said in a statement.
Implications for the development of communication strategies that are designed to regain or maintain consumer confidence in the safety of food are discussed.
Toyota's recall and sales suspension might offer an opportunity for domestic automakers to regain market share and consumer confidence.
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