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At the end of the project a reframe of the companies values and virtues will be made through a questionnaire aimed at understanding what virtues are shared, which are present or absent in the company, which stimuli were developed, and what has changed in the daily behavior of each person and in the corporate culture" (SGR Group CEO, May 17th , 2016.
It's an interesting reframe of social metrics that might not be that familiar or intuitive to audiences not stepped in Twitter as everyday users – retweets and replies involve a bit more mental gymnastics to grasp than a simple and direct expression of how many people are engaging with the material.
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"I think the word 'trash' really needs to be reframed, and I think my work does talk a lot about the reframing of it," says Hess.
Zuckerberg's reframing of diversity is worrying sophistry.
With their latest perfume model, Chanel offers a subliminal reframing of that answer.
The reframing of this issue to be about neutrality of services is a red herring.
We also have to be open to a much more challenging reframing of our very questions.
His reframing of the issues is almost pro forma, abstract, entirely impersonal.
Context: The reframing of government immigration policy and rhetoric in terms of the relationship with the EU.
It was a perfect reframing of that classic joke about people who live in LA being obsessed with traffic.
But his presentation marks a dangerous further step in the reframing of the debate about financial reform.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com