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He has refocused his priorities on family and on refining the brand of cooking that made him famous, at Chez Panisse in Berkeley, and at Michael's in Santa Monica: allowing fresh, seasonal ingredients to shine, with minimal interference.
Over the past year, FoB has been refining the brand — the focus is 'celebrate individuality' — and buffing the algorithm to get even more fine-tuned custom combinations.
The company will use the new cash to continue refining the brand and product, as well as plan for international expansion and opening a flagship store in NYC.
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Besides having agency assistance, it also helps a brand to get input from the retail channel partners to further refine the brand strategy.
Added Diane Matheson, director of marketing, "[We] wanted to refine the brand and strengthen the concept with a distinct point of view".
Far from standing still, Radcliffe and his partner have been refining the design, building the brand through a website - snowbone.com - and working to get the production costs of the prototype down from £100 to under £25.
The new funding will go toward expanding manufacturing capabilities, refining the delivery process, marketing and brand awareness, as well innovation in the product itself.
Given how expensive most network dramas are and how many moving parts they have, refining the successful parts of a brand-new hourlong drama is akin to writing a paper on theoretical physics on the deck of a space station that is under assault.
It's also been a great resource for thinking about UI/UX and for refining the way we think about and represent the brand".
We've spent a lot of time refining the user experience in Honeycomb, and we've developed a brand new, truly virtual and holographic user interface.
Joss & Main was also a very brand driven business, and I helped develop and refine that brand experience during the 3 years I was there.
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