But the genius of Don Draper's ability to "invent truth" for mass marketing of consumer products derived not from content analysis of proprietary data sets, but from his acutely refined intuition for inventing his own truth.
The point of data is to refine our intuition, but, at the same time, a great deal of intuition is needed to make sense of any data.
The natural scientists of the 17th century refined this intuition into the wave theory of sounds, which appeared to be an obvious competitor for the quality or sensation (proximal) view.
Studying introductory college physics students, Scherr and Hammer (2009) used student talk, gestures, and body positioning to document shifts between answer-making stances, trying to figure out the answer the instructor wants, and sense-making stances, building and refining their intuition to develop causal accounts of physical phenomena.
Moral science tests and refines our moral intuitions, which often prove "necessarily vague" and contradictory.
Consequently, self-consciously internalizing and refining our intuitive sense of equal freedom, transforming it into a principle of practical reasoning, simultaneously transforms our emerging normative intuitions about the sanctity of life and liberty into stringent juridical principles.
Objective truths about the world can be captured only in the thicket of cultural belief, refined experience and honed intuition.
Requiring them to do so could significantly stifle innovation, since in discovering and refining innovations "Personal experience, intuition and luck still play a role alongside rigorous science and rational thinking, and they probably always will".
Scaling arguments and dimensional analysis provide intuition that is refined through analytical and numerical solution (in MATLAB) of the governing equations and validated through comparison with observations.
For both Spencer and Sidgwick, utilitarian practical reasoning exposes, refines and systematizes our underlying moral intuitions, which have thus far evolved in spite of their under-appreciated utility.
Later, she relied on intuition and feedback from customers and friends to refine her recipes.
