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Referral Credit Offer: The referred customer must activate a qualifying T-Mobile voice data postpaid or FlexPay plan at a participating T-Mobile store.
This "superior match" phenomenon explains why the margins documented at the beginning of the study were higher for the referred customer than for the customer acquired through traditional marketing efforts.
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(A company spokesman said that Con Edison worked diligently to avoid cutoffs and referred customers in need to federal aid programs).
These were the thousands of Web sites that referred customers to the retailer's site in return for a cut of the transaction.
Using a search engine, I found that there were several sites offering Spurs tickets, but most of them simply referred customers to a phone number.
Chris Clemes, director of a London-based fishing equipment firm, said he had referred customers to Atlantic Salmon Reserve, which he said was one of only two companies offering fishing trips in the region, and the only one on the Rynda River.
–Do referred customers stay longer with the firm than other customers?
An analysis of customer activity from January 2006 until September 2008, a total of 33 months, showed that referred customers indeed generated higher margins than other customers.
In addition, customer support from Google, to which T-Mobile referred customers with 3G connectivity issues, came up short.
Referred customers were about 18% more likely to stay with the bank than other customers, and that gap did not fade over time.
–Do referred customers have a higher customer lifetime value, the net present value of all the profits a customer generates over his or her entire association with the firm?
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