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Other dealers, however, have found that referral sites have significantly helped their business.
The so-called referral sites, like Autobytel, Carpoint.com, and InvoiceDealers.com, continue to operate with varying degrees of success.
(CreateSpace, $7.99) Online referral sites are another option to find contractors.
The referral sites still struggle to sign up dealers, who must pay several hundred dollars a month to receive customer leads.
I found referral sites like servicemagic.com, which will pass on requests to local contractors or handymen who will contact customers directly.
GORPTRAVEL www.gorptravel.gorp.com Easiest to browse of any of the referral sites.
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SDG&E plans to see how well its referral site works before deciding whether to become a retailer itself, says Winn, who declined to divulge specific goals for the referral site or its performance so far.
The leading referral site, Yahoo, was the top source of traffic for 30percentt of e-commerce sites last July, but only 18percentt of Internet retailers this summer.
* Rdental.com, Bethesda, Md., a dental information and referral site, to Pagano Schenck & Kay, Boston, part of EPB Communications, as its first agency.
He says his shopping comparison and referral site, ShoeSniper.com, was on track to do $250,000 in revenue this year.
"When dealers work with a referral site charging on a per-lead basis, they have to factor that into the sale price, and that gets expensive," said Jim Ziegler, a dealer consultant in Atlanta.
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