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Quoting or referencing big companies or popular subjects and then tagging them can be helpful in bringing attention to your piece.
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Robert Bork also repeatedly referenced "Big Man with a Gun" in his book Slouching Toward Gomorrah as evidence of a cultural decline.
It teases out modern fears of hijackings, 'ideological psychopaths' and chemical weapons, while simultaneously referencing the big guns of literature - starting with Daniel Defoe and his phrase 'due preparations for the plague'.
Many movie reviewers are referencing the big Bondian alpine scenes in both Inception and OHMSS, but they are missing the main point.
"It's a big, huge-sounding pop record that sonically references big records from the 80s or the 90s," says Mika. "Yes it's true".
Making good on the Orwell reference, "Big Brother" is a game show based on five men and five women who are sealed for 100 days in a house where cameras and microphones record them 24 hours a day.
Mussel farms product quality remains a challenging problem for operational marine science: in this scenario, the model chain presented in this work, orchestrated in a workflow fashion, produces a huge amount of predicted spatially-referenced (big) data.
After Oscar confronts Michael about reading the staff's emails, Michael references Big Brother, from the novel Nineteen Eighty-Four andoeses an impression of The Tin Man from the 1939 film The Wizard of Oz.
The knowledgeable amongst us reference Big Data at least once a week...and the really savvy at least once a day...and the incredibly shrewd at least once a meeting...while the most serious invoke Big Data no matter the topic of discussion.
"The next opportunity for that would be the ePrivacy regulation," they suggest, referencing the second big privacy rules update Europe is (still) working on.
If later series of Red Oaks reached 1987, it would be hard to avoid referencing one of the big movie touchstones of that year … You mean Dirty Dancing?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com