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Or fans might be watching less of each game, which reduces viewership.
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Each corporation, in its bidding, will have to balance several factors: fiscal prudence against a desire to win, and prestige against the anxiety that war or terrorism could interrupt future Olympics, reducing viewership and diminishing advertiser demand.
They're angry that they don't have visibility into why their videos are seeing reduced viewership – they only know that something changed.
The presidential debates lopped off about 3 million viewers while the World Series reduced viewership by 5 million in 2016 and 4 million in 2015.
The NFL is presumably betting that its law suits settlement and the absence of ESPN's imprimatur will reduce viewership of the PBS Frontline documentary.
"Viacom is asking hundreds of millions of dollars in increases, despite the changing landscape that includes drastically reduced viewership of Viacom channels and wide availability of their content across multiple platforms, frustrating consumers who don't want to pay twice for the same content.
Broadcast shows overall draw lower numbers in this age, as the generational drift away from broadcast TV to cable and services such as Netflix and Hulu has greatly reduced network viewership.
Motohiro allowed his team to use very graphic elements, even though they could reduce female viewership.
That might have reduced the potential viewership for the channels that cost brands a lot to both produce and rent the space from Snapchat.
Will fans get turned off by the ball deflation episode and reduce their television viewership and attendance at games?
The company feared that playing more West Coast games meant later starting times, which would result in smaller viewership and reduced commercial revenue for WGN.
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CEO of Professional Science Editing for Scientists @ prosciediting.com